Tobacco Campaigns: Different Approaches for Different Groups

Tuesday, August 13, 2019: 2:00 PM-3:30 PM
International D (Omni Atlanta Hotel at CNN Center)
Few public health concerns have as much impact across the nation as the harms and worries caused by the use of tobacco and related products. How do we stop the continued use of cigarettes or prevent the skyrocketing growth of e-cigarette use? Successful communicating about tobacco may involve tailoring messages for specific audiences.

Track: To Improve Practice

Data-informed campaign development and implementation: How FDA and Scholastic Inc. educated millions of teens on the dangers of e-cigarette use
Ashley Roberts, M.A., The U.S. Food and Drug Administration; Emily D’Iorio, M.P.H, The U.S. Food and Drug Administration; Michael Murry, M.A., The U.S. Food and Drug Administration; Necola Staples, M.B.A., The U.S. Food and Drug Administration; Andrea Takash, M.B.A., The U.S. Food and Drug Administration; Kathy Crosby, B.A., The U.S. Food and Drug Administration; Ann Amstutz Hayes, B.A., Scholastic Inc.; Sarah Byrnes, M.A., IQ Solutions, Inc.

Down & Dirty - Using Social and Interest-Based Targeted Ads for Teen Tobacco Prevention
Jeffrey Jordan, M.A., Rescue Agency; Anthony Garcia, BS, Rescue Agency

See more of: Oral and Poster
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