2019 National Conference on Health Communication, Marketing, and Media (August 13 - 15)
August 13 - 15, 2019
Build them better and they will come: Communicating with your audience via the web
Tuesday, August 13, 2019: 2:00 PM-3:30 PM
International ABC (Omni Atlanta Hotel at CNN Center)
This session explores practical tools to help you create persons of who your messages is reaching and offers innovative ways for delivering your message, especially to a public health audience.
Track: To Explore Innovative Communication Tools and Technologies
PersonaLYST Developing an Audience Analysis Tool for CDC Using Web Personas
Sydney Webb, PhD, Centers for Disease Control and Prevention (CDC);
LeShaundra Cordier, MPH, CDC;
Fred Fridinger, DrPH, CDC;
Carlos Siordia, PhD, CDC;
Christina Spring, MA, CDC;
Gino Fazio, BA, CDC;
Helen Kingery, MPH, CDC;
Rupal Mehta, MPH, CDC;
Rebecca Olsavsky, MS, CDC
The Employee Communications Enhancement Project: A Pilot to Apply CDC’s Digital First Framework to Employee Communication
Llelwyn Grant, BA, Centers for Disease Control and Prevention;
April Smith, BA, Centers for Disease Control and Prevention;
Carol Crawford, MPA, Centers for Disease Control and Prevention;
Palak Patel, B.E., Computer Engineering, Centers for Disease Control and Prevention;
Laura Vaughn, B.A., Northrop Grumman;
Andrea Fellows, BS, LLM, CDC
