2019 National Conference on Health Communication, Marketing, and Media (August 13 - 15)
August 13 - 15, 2019
Combating the Opioid Epidemic
Wednesday, August 14, 2019: 4:00 PM-5:30 PM
International F (Omni Atlanta Hotel at CNN Center)
Understanding audience perceptions is key to developing effective education campaigns to reduce misuse and misunderstanding of opioids.
Track: To Advance Science
Quantitative Insights for Communications and Marketing about Stigma and the Opioid Epidemic
R Craig Lefebvre, PhD, RTI International;
Linda Squiers, PhD, RTI International;
Elizabeth Adams, MS, RTI International;
Laura Nyblade, PhD, RTI International;
Sue West, PhD, RTI International;
Carla Bann, PhD, RTI International
The Truth About Opioids: A National Campaign to Prevent Prescription Opioid Misuse in Young Adults
Jessica Rath, PhD, MPH, CHES, Truth Initiative;
Alexa Romberg, Ph.D., Truth Initiative;
Shreya Tulsiani, MPH, Truth Initiative;
Dio Favatas, BS, Truth Initiative;
Elizabeth Hair, PhD, Truth Initiative;
Donna Vallone, PhD, MPH, Truth Initiative
