Harnessing the power of the digital landscape to engage your audience

Tuesday, August 13, 2019: 3:45 PM-5:15 PM
International ABC (Omni Atlanta Hotel at CNN Center)
Influencers and partners are important channels to reaching priority audiences. But how do we best work with influencers and partners to amplify our messages and reduce the chances of the message being lost. This session helps you understand how to make calculated risks and showcases the rewards of these relationships.

Track: To Explore Innovative Communication Tools and Technologies

Moderator:
Stephen Luce

Ethical Dilemmas of Influencer Marketing: What Health Communicators Need to Know
Dasha Afanaseva, MPH, Westat; Amelia Burke-Garcia, MA, PhD, NORC at the University of Chicago; Julie Yegen, BA, Westat

Leveraging Partnerships Ultizing Digital Strategies
Trang Wisard, MPH, CDC

Increasing Findability: Techniques for Improving Search Engine Rank on CDC’s Cancer Survivors' Online Content
Rohit Verma, M.S., Centers for Disease Control and Prevention (CDC)

See more of: Oral and Poster
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