2019 National Conference on Health Communication, Marketing, and Media (August 13 - 15)
August 13 - 15, 2019
Research and Strategy in Health Communication
Tuesday, August 13, 2019: 3:45 PM-5:15 PM
Grand E (Omni Atlanta Hotel at CNN Center)
When it comes to creating messages in health communication, there’s no substitute for a strong research base and strategies to compel the public to action. In this session, presenters will examine their use of research and strategy in efforts related to the elderly, Medicare and obesity prevention.
Track: To Improve Practice
Shifting the story towards prevention: An analysis of public health facts in news coverage about Minnesota’s measles outbreak
Andrea Ahneman, M.A., M.P.H., Minnesota Department of Health;
Michael Schommer, MA, Minnesota Department of Health;
Doug Schultz, CCPH, Minnesota Department of Health;
Kate Awsumb, M.A., M.P.H., Minnesota Department of Health;
Elisia Cohen, Ph.D., Hubbard School of Journalism and Mass Communication, University of Minnesota - Twin Cities
Medicare Coming of Agers Enrollment Journey Mapping Study
Kisha Coa, MPH, PhD, Centers for Medicare and Medicaid Services;
Allyssa Allen, PhD, Centers for Medicare and Medicaid Services;
Clarese Astrin, PhD, Centers for Medicare and Medicaid Services;
Kymeiria Ingram-McNeil, MPH, Centers for Medicare and Medicaid Services;
Sandy Williams Hilfiker, MA, CommunicateHealth;
Corinne Berry, MA, CommunicateHealth;
Janel Schuh, PhD, CommunicateHealth;
Kerrie Kauer, PhD, CommunicateHealth;
Rachel Martin, MPH, CommunicateHealth
Language Use Differences among Socially Isolated and Depressed Elders On Elder Tree Online Support System
Ornella Hills, M.S., University of Wisconsin-Madison;
Xinyi Wang, B.A., University of Wisconsin-Madison;
Dhavan Shah, Ph.D., University of Wisconsin-Madison;
David Gustafson Sr., Ph.D., Center for Health Enhancement Systems Studies;
Fiona McTavish, M.S., Center for Health Enhancement Systems Studies
