2019 National Conference on Health Communication, Marketing, and Media (August 13 - 15)
August 13 - 15, 2019
Tuesday, August 13, 2019: 3:45 PM-5:15 PM
International F (Omni Atlanta Hotel at CNN Center)
Periodically reassessing what works for message design and campaign evaluation is vital to creating effective campaigns. Presentations in this session take a look at standard methods or practices and assess whether they are still the most effective strategies.
Track: To Advance Science
Developing Emergency Risk Communication Measures to Determine Impact of Messaging During Public Health Responses: Preliminary Results and Next Steps
Laura Pechta, PhD, Centers for Disease Control and Prevention;
Keri Lubell, PhD, Centers for Disease Control and Prevention;
Elizabeth Petrun Sayers, PhD, RAND Corporation;
Anthony Rodriguez, PhD, RAND Corporation;
Dale Rose, PhD, Centers for Disease Control and Prevention
Providing information according to patients’ preferred method, video or pictorial brochure, does not increase the knowledge gained from an HIV/AIDS and HIV testing information intervention
Sarah Marks, MS, Brigham and Women's Hospital;
Roland Merchant, MD, MPH, ScD, Brigham and Women's Hospital;
Michael Carey, PhD, Brown University;
Melissa Clark, PhD, University of Massachusetts Medical School;
Tao Liu, PhD, Brown University
