Affecting Behavior Change

Wednesday, August 14, 2019: 8:00 AM-9:30 AM
International F (Omni Atlanta Hotel at CNN Center)
The ultimate goal of an effective communication campaign is to get people to change behavior. Presentations in this session assess campaign elements to show their impact on behavior change.

Track: To Advance Science

Moderator:
Susan Laird, MSN, RN

Using Time-Series Data to Measure Campaign Effectiveness: An Example from the truth® FinishIt Campaign
Elizabeth Hair, PhD, Truth Initiative; Jeff Niederdeppe, PhD, Cornell University; Jessica Rath, PhD, MPH, CHES, Truth Initiative; Alexa Romberg, Ph.D., Truth Initiative; Morgane Bennett, DrPH(c), MPH, Truth Initiative; Lindsay Pitzer, PhD, Truth Initiative; Haijun Xiao, MS, Truth Initiative; Donna Vallone, PhD, MPH, Truth Initiative

Understanding the Effectiveness of Food Safety Messages on Consumer Behaviors: An Integrated Approach
Aaron Lavallee, MA, USDA Food Safety and Inspection Service

A Systematic Review of Media Use and Non-Suicidal Self-Injury Behaviors
Shuang Liu, Assistant Professor, Fine Arts and Communication Studies; Yanni Ma, PhD student, WASHINGTON State Univeristy

See more of: Oral and Poster
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