Considering the Individual and their Community in Campaigns to Change Behavior
Considering the Individual and their Community in Campaigns to Change Behavior
Wednesday, August 14, 2019: 8:00 AM-9:30 AM
International E (Omni Atlanta Hotel at CNN Center)
This session explores social marketing approaches that engage individuals and their ever-important communities. Presentation topics highlight examples of leveraging community resources to: launch social marketing campaigns on a budget to reduce tobacco use; engage community advocates to teach high school students about careers in the environmental sciences; and enhance outreach with community partners to promote participation in clinical trials.
Track: To Bridge Divides
Moderator:
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