Working with Influencers—from an Influencers’ Perspective

Background: Influencer marketing is not a one-size-fits-all media tactic, and that is also true for influencers when it comes to working with organizations or brands.

Program background: Influencers often serve as the talent and manager in a line of work that doesn’t have set processes, and not all organizations have experience navigating the initiation and management of the relationship. As a result, many experienced influencers have created their own processes and preferences in areas such as types of organizations and causes or products they are willing to work with, types of content they’re willing to post, and what an organization can do to ensure that the influencer program is as successful as possible.

Evaluation Methods and Results: This presentation will share what it’s like working with organizations — from an influencer’s perspective.

Conclusions: The speaker has experience both working as a fashion influencer and working with influencers as a part of her day job at Rescue Agency.

Implications for research and/or practice: She will speak to these perspectives through experiences gained on both sides of the table.