2023 National Conference on Health Communication, Marketing and Media
July 19 - 21, 2023
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Wednesday, July 19, 2023
Wednesday
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Thursday
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Friday
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7:00 AM-8:00 AM
Coffee with Communicators
Coffee with Communicators
8:00 AM-9:30 AM
A Journey to Prevent ACEs by Partnering with Social Media Influencers
Addressing Health Disparities for Communities of Color Through Community Integrated and Tailored Media and Health Communication Campaigns
An Equity-Centered Stakeholder Feedback Model Informed by the Return of DNA Results to a Diverse Research Cohort
Communicating Healthcare Successes and Needs to Policymakers and Partners
“Let's Talk" About CDC's Innovative Message Testing and New Materials on Alcohol Use During Pregnancy and Alcohol Screening and Brief Intervention for Healthcare Providers
9:30 AM-10:30 AM
AI & the Future of Crisis Comms Sponsored by Cision
10:45 AM-12:00 PM
Opening Plenary Session featuring Mike Allen
12:00 PM-1:30 PM
Lunch (On Your Own)
12:30 PM-1:30 PM
Hangout With HRO
1:30 PM-3:00 PM
Spotlight Session: Building Trust Through Social Media: Lessons from the ARTT (Analysis and Response Toolkit for Trust) Project, Sponsored by Hacks/ Hackers
Spotlight Session: Leadership Roundtable: Using Data to Improve Public Health Decisions and Communication, Sponsored by ASTHO
3:00 PM-4:00 PM
Poster Session
4:00 PM-5:30 PM
Get Control of Your Media Relations Program
Harnessing the Power of Social Media as a Research Tool for More Impactful Audience Engagement
How research and innovative dissemination lead to successful injury prevention campaigns and products
Influencers 101: Best Practices and Practical Approaches
Lessons Learned Communicating with Frontline Healthcare Workers during the COVID-19 Pandemic
Moving Mental Health from Awareness to Action: Addressing our Nation’s Wellbeing Through Behavior Change
5:30 PM-6:30 PM
Networking Reception
Thursday, July 20, 2023
Wednesday
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Thursday
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Friday
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7:00 AM-8:00 AM
Coffee with Communicators
Coffee with Communicators
8:00 AM-9:30 AM
Naming matters: The importance of specific names and labels in health messaging campaigns
Operationalizing Health Equity through CMS’s Framework for Health Equity
Plain Language for Public Health: From Insights to Implementation
Planning Social Media Activations to Inspire Action through Authentic Storytelling
Vaccine Misinformation, Hesitancy, and Reaching Historically Marginalized Groups: Partnering with Social Media Influencers
9:30 AM-10:30 AM
Poster Session
10:45 AM-12:00 PM
Thursday Plenary Session featuring Marc Etkind, NASA
Thursday Plenary Session
12:00 PM-1:30 PM
Lunch (On Your Own)
1:30 PM-3:00 PM
Spotlight Session: Better Together: Collaborating and Communicating with Healthcare Workers to Improve Public Health Sponsored by RTI
Spotlight Session: Community Collaborations to Identify and Respond to Misinformation, Sponsored by WESTAT
Spotlight Session: Voices, Reactions and Experiences: Making the Case for the Lived Experience in Public Health, Sponsored by CDC's National Center on Birth Defects and Developmental Disabilities (NCBDDD)
3:00 PM-4:00 PM
Poster Session
4:00 PM-5:30 PM
Effective Communication in a Networked Information Environment
Short Time, Big Need: A Collaborative Approach to Coordinated 988 Communications
Stemming the Tide of Overdose: Lessons in Effective Harm-Reduction Messaging for Young Adults
Strategies that Work: Translating Research to Close the Equity Gap in Neurological Disorders and Stroke among Black Americans
Teen Pregnancy Prevention Approaches in Rural Georgia
The (imperfect, messy, urgent) Work of Centering Equity in Health Communication Research and Practice: Stories from the Field
Friday, July 21, 2023
Wednesday
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Thursday
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Friday
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7:00 AM-8:00 AM
Coffee with Communicators
Coffee with Communicators
8:00 AM-9:30 AM
The Art and Science of Health Equity Communication
The Hear Her™ Campaign - Illuminating and combatting disparities in maternal health through storytelling, partnerships, and meaningful community engagement
The Vaccine Resource Hub - Using technology and content creation to cut through the hubbub and provide equitable access to vaccine information
Tobacco Industry Interference in a 21st Century Media Environment
9:30 AM-10:30 AM
Poster Session
10:30 AM-12:00 PM
Health Equity in Practice: Applying a Health Equity Lens from Start to Finish in a Health Communication Effort
Using the Language of Comics for Health Literacy, Health Equity, and Public Health Promotion
We Have the Tools to Fight Health Misinformation, and it’s up to us to use Them.
• Trusted Messenger Strategy: Partnering with Mayors to Raise Vaccine Confidence
12:00 PM-1:00 PM
Closing Plenary Session - Breaking News: How to Work with Media to Tell the Story of Public Health
