Strategies that Work: Translating Research to Close the Equity Gap in Neurological Disorders and Stroke among Black Americans

Thursday, July 20, 2023: 4:00 PM-5:30 PM
Centennial Ballroom II (Hyatt Regency Downtown Atlanta)
Black Americans are disproportionately affected by many neurological disorders, including stroke and dementia, and these health disparities are on the rise. When considering stroke alone, Black adults are two times more likely to have a stroke than White adults. The National Institute of Neurological Disorders and Stroke (NINDS), part of the National Institutes of Health (NIH), is leading the way to uncover and understand these disparities and identify innovative solutions to eliminate health inequities related to neurological disorders among underserved communities. In this panel session, “Strategies that Work: Translating Research to Close the Equity Gap in Neurological Disorders and Stroke among Black Americans,” experts from NINDS and partners, Fors Marsh and CMRignite, will explore new health equity research and insights from NINDS’ recent Health Equity Strategic Planning process. They will also facilitate a discussion around audience-informed strategies for effectively communicating with and engaging Black Americans to improve health outcomes. Panelists will share best practices including personal storytelling, creating audience-informed messaging, and collaborating with strategic partners to raise awareness of health topics and preventive behaviors. As a successful model, panelists will showcase Mind Your Risks®, an evidence-based public education campaign that was modified and relaunched in 2022 to focus on engaging Black men ages 28-45 to raise awareness about the link between high blood pressure, stroke, and dementia and how to lower risks. This discussion will help public health professionals understand how to bridge divides by translating research into powerful, effective campaigns for Black Americans and other underserved populations.
Moderator:

See more of: Panel