Effective public health communications are critical to help people stay informed and make decisions about their health. When accurate information about public health is hard to find or understand, it’s easier for false and misleading information to circulate. The Public Health Communications Collaborative (PHCC) was formed in August 2020 to support the health and well-being of communities across the United States through timely, science-based messaging and communications resources. In February 2023, the Public Health Communications Collaborative created a Plain Language for Public Health guide to support public health communicators in creating messaging that is understandable and actionable, build trust in their organization as a source of information, and promote overall community health. The guide highlights plain language principles, simple techniques that can make communications more accessible, and resources for communicators across roles to learn more. This has become PHCC’s most popular resource to date. During this panel, the panelists will highlight the work of PHCC and build on the content within the plain language resource. Then the conversation will move from plain language tips to implementation, with a closer look at how plain language is used by public health communicators in Seattle & King County to challenge inequity.