A Journey to Prevent ACEs by Partnering with Social Media Influencers

Wednesday, July 19, 2023: 8:00 AM-9:30 AM
Centennial Ballroom II (Hyatt Regency Downtown Atlanta)
Health communicators are tasked with both distilling complex public health messages into clear and actionable plain language and using communication methods that reach the intended audience. However, some public health topics are particularly complex and public health social media handles are often followed by public health practitioners and other service providers, so reaching and relating to intended audiences can be difficult. Through a 5-year co-agreement project, the American Academy of Pediatrics (AAP) and the Centers for Disease Control and Prevention (CDC), worked to build a proof of concept that social media influencers can effectively educate parents on adverse childhood experiences (ACEs) and provide actionable steps for ACEs prevention. This panel discussion will include representatives from AAP and CDC along with a successful social media influencer to discuss their journey to design influencer campaigns that started with awareness campaigns about ACEs to present ways to take action to prevent ACEs and create positive childhood experiences (PCEs). Topics will include: 1) the process to organize the project and build deep partnerships across sectors for the goal of distilling complicated messaging and bring families into the conversation; 2) how incorporating personal storytelling around a complex public health concerns like ACEs can reach new audiences; 3) some of the unexpected moments that personally impacted influencers and their communities 4) insights influencers had through engagement with their audiences around the topic and 5) methods used to create partnerships with local organizations and social media influencers as trusted messengers for complex public health topics.

See more of: Panel