Communicating Healthcare Successes and Needs to Policymakers and Partners

Wednesday, July 19, 2023: 8:00 AM-9:30 AM
Centennial Ballroom I (Hyatt Regency Downtown Atlanta)
The Centers for Disease Control and Prevention (CDC) invests millions of dollars each year through the Division of Healthcare Quality Promotion (DHQP) to improve public health’s capacity to detect, respond, contain, and prevent healthcare-associated infections and antimicrobial resistance. Highlighting accomplishments and the impact of program funding, in addition to common challenges or barriers to program successes, are key responsibilities of DHQP communications staff. It is particularly important to ensure DHQP conveys this information to policymakers and public health partners. Through web content, fact sheets, talking points, social media, and more, DHQP communicators leverage all channels available to them at CDC to present programs’ progress and challenges in a clear and compelling manner. During this panel, health communications specialists from DHQP will share experiences and strategies employed to communicate healthcare and health department successes and needs to policymakers and partners. Participants will hear about several key DHQP communications initiatives and endeavors including an online, interactive repository of CDC-funded AR initiatives, annual progress reports, and health department success stories (i.e., the AR Investment Map, COVID-19 Impact Report, and HAI/AR Program data-informed fact sheets, respectively). Participants will also learn how formative research into audiences’ communication preferences, conducted by a partnership between Porter Novelli and the Antimicrobial Resistance Coordination & Strategy Unit, can help improve communication campaigns and move the needle on AR.

Communicating Failure to Policymakers
Katy Capers, MA, Centers for Disease Control and Prevention

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