The Vaccine Resource Hub - Using technology and content creation to cut through the hubbub and provide equitable access to vaccine information

Friday, July 21, 2023: 8:00 AM-9:30 AM
Centennial Ballroom II (Hyatt Regency Downtown Atlanta)
In 2020, the world experienced both a pandemic and an infodemic. The sudden influx of both accurate information and misinformation about COVID-19 and vaccinations made it incredibly challenging to disseminate critical information, to the right people, at the right time. With almost 50% of adults in the United States receiving their news from social media, users were left trying to sort through the fact and fiction. The Vaccine Resource Hub (VRH), launched in 2021, was developed to support public health and community organizations working to quickly share accurate and culturally relevant information with their audience. The VRH is a free, online repository providing more than 1,500 reliable resources, in more than 50 languages, to public health professionals fighting vaccine hesitancy. The theme of our panel discussion is leveraging technology to provide equitable and engaging content that cuts through the hubbub. The panel will discuss how the CDC Foundation developed the website repository, evaluates content, and continually provides quality improvement based on user feedback. The panel will then demonstrate how organizations can leverage the Vaccine Resource Hub features to build vaccine confidence through their own social media channels. Following the VRH demonstration, the audience will be prepared to create their own resources or use a pre-made resource to actively engage in building vaccine confidence. The audience will also be able to use the VRH to identify, dispel and respond to trending misinformation.

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