The Hear Her™ Campaign - Illuminating and combatting disparities in maternal health through storytelling, partnerships, and meaningful community engagement

Friday, July 21, 2023: 8:00 AM-9:30 AM
Centennial Ballroom III/IV (Hyatt Regency Downtown Atlanta)
Too many women in the United States die from pregnancy-related complications, and many more experience severe, unexpected health problems related to pregnancy that may have long-term health consequences. There are significant disparities in these outcomes, with American Indian, Alaska Native, and Black women being two to three times more likely to die from pregnancy-related complications than White women. CDC’s Division of Reproductive Health in the National Center for Chronic Disease Prevention and Health Promotion launched the Hear Her™ campaign in August 2020, with the goal of raising awareness of the urgent maternal warning signs and improving communication between providers and their patients. Recognizing these urgent maternal warning signs and getting care immediately can help save lives. The campaign launched during a period of increased national interest and news coverage about pregnancy-related deaths, and public outrage surrounding racial and ethnic disparities. In this context, the campaign taps a universal desire to prevent mothers from dying during and after pregnancy. This panel will share best practices and lessons learned in authentically centering the audience and community in the development of a communications campaign to address maternal health disparities. Panelists will share insights into the development of resources for Black women, American Indian/Alaska Native communities, and healthcare professionals. They will explore the use of formative research, best practices for meaningful engagement with community partners throughout development and implementation, digital strategies for sharing diverse voices and perspectives, and lessons learned on how to practice diversity, equity and inclusion in health communication and education efforts.

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