Using the Language of Comics for Health Literacy, Health Equity, and Public Health Promotion

Friday, July 21, 2023: 10:30 AM-12:00 PM
Grand Hall East - A/B (Hyatt Regency Downtown Atlanta)
At a time when misinformation flows freely and many in the public are fatigued from the constant churn of public health news and guidance, it’s more important than ever to find forms of communication that resonate and invite people to connect with issues that profoundly impact their own health and the health of their communities. Comics, as a highly visual narrative medium, offer unique possibilities for engaging patients, providers, and the public. Comics can tell relatable and compelling stories that help people visualize and comprehend how public health concerns are embedded in their own lives. The principles of comics can also be applied to health communication outside of the “traditional comic” to illuminate complicated health concepts and information. In this session, a risk communication specialist, two physicians, and a health communication designer will discuss why comics have promise as a communication tool and how they’ve used the language of comics for health communication.

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